re: 2023 LSU WBB won Natty but lost nearly $8M

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The LSU , SOUTH CAROLINA WBB game had more viewers than the MIAMI Heat BOSTON CELTICs game... That exposure is priceless.

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This. The reason WBB runs a deficit and MBB turned a minor profit is that we had no media revenue to speak of for WBB and MBB (despite being lousy) got its share of the SEC contract with ESPN.

Now there's a societal thing at play here. ESPN is the biggest yapper about women's sports but even they don't pay for it.

The only way women's sports will break out of this is with a good product and interesting players/coaches. LSU has all of that with Kim, Angel, HVL, etc. South Carolina has it with Dawn and her beasts and Caitlin Clark is providing it to Iowa.

But ultimately, ESPN has to decide to put it on the air and pay for it.