This brand and release is a masterclass on how not to launch a clothing line.

1) terrible timing with Tiger barely in the public eye and playing poorly
2) bad logo
3) bad name
4) overpriced
5) not releasing a red polo
6) bury it on a Wednesday in May
7) little to no marketing
8) no other players being sponsored to wear it

This stuff will be on clearance at TJ Maxx in no time. This was a layup and TaylorMade turned it into a behind the goal hook shot.

2 ...

Report Post

Posted by JimTiger72

Member since Jun 2023

5151 posts

Posted on 5/1/24 at 9:12 am to The Pirate King

quote:
terrible timing with Tiger barely in the public eye and playing poorly

Releasing it two weeks before he plays in PGA Championship & marketing it as a “preview” of what he will wear at that tournament.

Masters was a big stage for people to see what it looks like & now people can buy it ahead of time to wear at that tournament.

Easy for us to criticize, but tons of die hard Tiger fans will buy it if they are going to Valhalla

2 ...

Report Post

Posted by lsufball19

Franklin, TN

Member since Sep 2008

65263 posts

Posted on 5/2/24 at 10:23 am to The Pirate King

quote:
5) not releasing a red polo

it looks like the red line will release later
LINK

quote:
7) little to no marketing

idk, he was on both the Today show and the Tonight Show marketing the brand yesterday

That said. The stuff is ugly. The material choices suck. The collars suck. The logo sucks. People will buy it early because it's Tiger, but I don't think it has a lot of staying power. Maybe if he did this 15 years ago it would have worked. I also find it odd that none of the hats are hats Tiger actually wears on the course.

This post was edited on 5/2/24 at 10:25 am

0 ...

Report Post

Golf Board - Replies to Post

Return To Board

Page 1

Return To Board