re: Seismic’ changes are coming to college athletics, not entirely for the better

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Why would they be behind in nil because of this ruling?

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LSU started out of the gates trying to do NIL in good faith by lining up endorsements for student athletes and rallying local businesses to provide those endorsements. Once it became clear that there was no true enforcement and other schools (like A&M and Texas) were able to set up these “collectives” that were truly just middle men between donors and players LSU started but the Bayou Traditions collective is well behind other similar tradition funds.

Our football NIL is still fine overall, but its disorganized and fragmented and smaller sports were struggling getting funds. I think it’s being run by Brandon Landrys wife?

But I heard admin hasn’t spent as much time or effort time trying to ramp that up recently because they are preparing for everything to go in house. Sounds like that was the right choice based on these rumors