re: What is driving this trend of cerekoting rifles shite brown?

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one focus group had a bunch of flatbills in it who swung the whole market.

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I think your off on this bud. I get that you don't like it and thats fine, we all have different taste. In my opinion my bronze Cerakoted Browning is my best looking rifle and my bill has never or will never be flat. I also love the look of traditional wood w/blued barrel as well. Some of this other stuff isn't my cup of tea though like the blue rifle above but whatever he likes is fine by me.