re: Bud Light has a plan to win back customers

quote:

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Alot of folks have their morals and I applaud them, but alot more rather have their money in the end.

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That might exacerbate the problem. Most people aren't still upset, but they don't want to be seen with a Bud Light. Going cut rate adds the cheapo stigma to the tranny fluid stigma. You also still have other discount beers as an alternative.

Best path is for private equity to buy the Bud brands at a discount and redo the label. Create some distance between BL and the current fiasco.