re: Apple’s New IPad Ad

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The rub is that it’s taking all of these different physical things people enjoy (musical instruments, arcade games, cameras, art supplies, etc) and reducing it all to a single screen.

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The rub is not that it’s a device that can approximate a lot of things people might not have access to; it’s that it’s flat out (excuse the pun) DESTROYING them.

In a time where everything mainstream seems so fake and gay, I’m not going to respond favorably to an ad that seems to celebrate the digital-yzing of a lot of beautiful and real things.

They can make whatever ad they want, I just think this is a weird ad to make when people are starving for authenticity.

Put another way, if all of these phones and tablets are ways we can interact with and experience the world when more natural and normal pathways are unavailable (eg sharing memes with your grandmother across the country instead of chatting with her over coffee, or easily pulling up any song you want from bands you can’t see in concert anymore), that’s great and these devices would be great if that was the extent of it. But people perceive that instead they have replaced too much of real life with digital life, and we aren’t liking it.