re: Diving deeper on Standard Lithium?

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Why haven't you mentioned this before?

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As someone who has spent a lifetime in media of many types, I suggest that SLI rework its PR effort.

The first and easiest thing to do is to rework the SLI logo and change the color scheme to deep green along with a tag line something like “Green Lithium,” “The First In Green Lithium Production,” or “The Cleanest and Greenest Lithium.” This of course needs follow up with some real PR directed at the green corners of the political, ecological and financial world.


Exon did a nice little presentation that presents the case for DLE, but its just a presentation. SLI has an actual demo plant that has been running for several years. A 3D graphic animation illustrating the process similar to Exon’s would be very effective combined with some video walk throughs of the actual demo plant.

LINK

A lot of people have doubts about SLI’s DLE process even among those who have follow it closely for years.

I see a lot of this kind of doubt in Seeking Alpha’s commentary in the SLI articles. A lot of data has come out in bits and pieces in a “sciencey” kind of way, but only someone following the bouncing ball closely over the years gets the full picture.

The cure to this weakness in PR is to do a few proof of concept runs of lithium production audited by a trustworthy outside source producing X amount of battery grade product. Each proof of concept run becomes a PR splash with the full demo plant walk-through and Exon like animation illustrating the process for how it works clean, green and as a secure domestic source. Some video variants can include contrasting images of strip mines and evaporation ponds.

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