re: What happened to big name Nascar sponsors?

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They still have big sponsors but it seems like less and less guys have that title sponsor for the whole season. Hamlin is pretty steady, Logano, maybe a few others. You used to be able to pick out your favorite drivers immediately because the paint scheme didn’t change and those cars became iconic. That’s kinda lacking now

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To add onto this racing is stupid expensive. One of the ways teams have generated more as revenue is by doing partial car sponsorships for specific races so a sponsor isn’t on the hook for a full seasons worth of sponsorship. This allows more sponsors to be involved with the sport without being locked out from the cost of sponsoring a car for a full season. Teams can also charge higher sponsorship fees for the key races like Daytona, Talladega or Bristol.