re: Someone is trying really hard to make *fetch happen.

quote:

---

Perhaps the triggering of conservatives and their response

---

The response was earned.

Having a trans influencer is one thing, but this is what caused most of the uproar.

quote:

---

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,'” Heinerscheid said.

---

quote:

---

She also condemned the company’s previous branding, saying: “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”

---

I know you really want to act like this fell out of the sky, but it was earned. There's one person to blame.

quote:

---

Perhaps the triggering of conservatives and their response is the driver or at least part of it. I think that goes for a lot of culture war stuff. If there is no outrage there is no story and it goes away.

---

This is not what is happening. There have been many outrageous things that have not sparked widespread outrage. These things went away, sure, but they moved the Overton Window, and THAT is the goal.