re: So protein has 4 calories per Gram...

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You could very easily eat in excess of that eating healthy foods

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I don't know a single person who is obese or even overweight who has consistently been on any diet be it Animal Based 30, Carnivore, Ketogenic, Ketovore, etc. where they are eating real whole foods and avoiding fake processed garbage. You can argue whether that is sustainable or not but people seem to be able to do it. It's really really hard to become a fat slob on an elimination diet even eating like a pig. Its very difficult. Compare 700 'calories' of McDonalds to 700 'calories' of real whole foods. The real foods are a much bigger portion of food and this doesn't even take into account what happens in your body after you eat these things. Acting like 700 'calories' of new york strip steak is the same as 700 'calories' of a DiGiorno frozen pizza is fricking stupid for several reasons. Or acting like 500 calories of lucky charms is the same as 500 calories of 85/15 grass fed beef. Its lunacy but this is what you morons are promoting.