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re: Proof you don't have to sell boring beer to pay the bills
Posted on 9/9/15 at 12:28 pm to LoneStarTiger
Posted on 9/9/15 at 12:28 pm to LoneStarTiger
quote:
I've read on here a lot that breweries need to have beers like blondes or ambers or something like Canebrake to pay the bills so they can afford to make the "good" stuff. To this notion I call bullshite
quote:
Dear new breweries coming to Louisiana,
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
I have talked to enough people intimately familiar with the economics of craft beer sales in LA to know that the top sellers are almost always, across the board the "boring" beers. Maybe in 10 years the palates will shift to hoppier offerings, but in LA we still have lots and lots of new craft beer drinkers.
Take Great Raft for example - they make a great APA but their sales (last time I checked anyway - correct me if I'm wrong) still reflected the market preference for their Pale Lager - the more "boring" beer.
3
Posted on 9/9/15 at 12:51 pm to The Last Coco
quote:
I have talked to enough people intimately familiar with the economics of craft beer sales in LA to know that the top sellers are almost always, across the board the "boring" beers. Maybe in 10 years the palates will shift to hoppier offerings, but in LA we still have lots and lots of new craft beer drinkers.
There isn't single IPA that is worth buying that is made in Louisiana. If Bayou teche Peach IPA get bottle it will sell well
quote:
I'll add that doing this isn't the easiest thing in the world. I know hop availability is a huge issue in the craft beer industry.
yeah, not all ipa's can be yellow rose or jai alai.
This post was edited on 9/9/15 at 12:53 pm
Posted on 9/9/15 at 1:15 pm to The Last Coco
quote:
I have talked to enough people intimately familiar with the economics of craft beer sales in LA to know that the top sellers are almost always, across the board the "boring" beers.
This. It's been stated numerous times on this board that Andrew at Parish has to keep the manufacturing of Canebrake rev'ed up because that's his money-maker.
Bayou Teche's LA 31 Pale Ale, widely known amongst beer "mavens" as a not very good pale ale, is their top seller, ranking above Cocodrie, which is actually a good, tasty beer.
Posted on 9/9/15 at 1:46 pm to The Last Coco
quote:
I have talked to enough people intimately familiar with the economics of craft beer sales in LA to know that the top sellers are almost always, across the board the "boring" beers. Maybe in 10 years the palates will shift to hoppier offerings, but in LA we still have lots and lots of new craft beer drinkers.
This ain't just Louisiana. Even in Oregon, the "boring" beers are the best sellers for most breweries. There are some breweries that specialize in certain styles, but even most of them have a pilsner or a wheat that they make to please the people who want their beer to taste as inoffensive as possible.
More breweries will open in LA. If they are fantastic, they will sell more beer than they can make and will have to expand production soon after startup to keep up with demand. If they are OK, they will probably still do OK, making boring beers that the locals will drink, just because people naturally support their local brewpubs.
Once LA has 5-6 good IPAs and 2-3 good DIPAs, then it won't seem like the breweries aren't making enough product - which seems to be the case with GitM and Grace and Grit. If you had a few more of those great DIPAs, then there should always be something on the shelves to scratch that itch. Right now, everyone scrambles for as much GitM as they can find, drink it, and then wait 2 months for the next batch to come out. There needs to be a few more out there to fill that void.
It will happen. I predict that within 1 year, there will be at least 2 really good IPAs being produced in LA that aren't being made right now.
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