re: Proof you don't have to sell boring beer to pay the bills

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Make a kick arse single IPA

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I'll add that doing this isn't the easiest thing in the world. I know hop availability is a huge issue in the craft beer industry. Throw in the fact that not all session IPAs are created equal, and the task of developing a hoppy beer that normal beer drinkers buy in large quantities becomes very difficult or almost impossible.

Making lower IBU beers is safer for the average consumer and you don't have to worry as much about your hops, etc...