re: Proof you don't have to sell boring beer to pay the bills

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While I'm an avid IPA drinker, you are citing the exception rather than the rule. That's a fallacy brother.

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So do you think Oskar Blues has fueled its growth on Mama's Lil Yellow Pils or Dales?

You think Lagunitas is brewing more Pils than IPA?

How about Sierra Nevada? You think they made bank on Kellerwies?

The public in general eats and drinks stuff that is cheap and marketed well. Thus the success of Bud Light, McDonalds, Pizza Hut, etc. But times are changing for all of those companies as people start figuring out there are better options.