re: Question regarding the function of NIL

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But for the most part its pay for play with the illusion that they are using their likeness to endorse a business.

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Pay for play is part of it, but I think the part most miss is that it’s pay for influence.

Being a power broker at a major university has massive financial perks. These donors aren’t putting in millions of dollars just because they’re fans of the game.

I’m not going to pretend I’m financially well off enough to be in the big donor bracket, but I do have control over substantial vendor contracts through my job. Almost everyone will offer you private practice passes, box seats, private recruiting opportunities for students you want to hire, etc. to help land a deal.

The institutions being tax-payor backed makes this all a bit seedy, and is why anyone that trots out a “Muh free market” argument when talking about NIL has no idea what they’re talking about.