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Started By
Message
Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 7:44 am
Posted on 4/24/24 at 7:44 am
LINK.
quote:
Any lingering hope that Gayle Benson would revive big time brewing in New Orleans appears lost, now that the Faubourg Brewing Company has moved to disassemble its brewhouse and taproom in New Orleans East and auction off all the equipment.
The public yard sale, scheduled for June, marks a dispiriting end to a journey that started seven years ago, when late Saints owner Tom Benson bought a majority stake in Dixie Brewing Company, the last surviving brand from the city's golden age of brewing early in the last century.
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East, fulfilling a pledge to invest where the city needed it most. She dropped the Dixie name later that year because of its association with the Antebellum South.
Now, the contents of the failed operation are expected to fetch little more than $2 million.
A timed auction will take place in the first week of June when 280 individual items, including a 100 barrel, five-vessel brewing system and high-speed canning and bottling line will be sold online to the highest bidder.
30
Posted on 4/24/24 at 7:45 am to WPBTiger
Probably has to do more with the fact that the beer was ditchwater than it being woke.
Posted on 4/24/24 at 7:46 am to WPBTiger
quote:
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East,
Ooooof. Talk about bad timing. That really sucks.
Posted on 4/24/24 at 7:47 am to WPBTiger
Is this a covid death?
Posted on 4/24/24 at 7:47 am to WPBTiger
Saints woke. LSU woke. Where does it end?
Posted on 4/24/24 at 7:47 am to WPBTiger
This has much more to do with the fact that the brewery was terribly run. When they “merged” with On The Water the goal was to always shut down the brewery.
Posted on 4/24/24 at 7:50 am to WPBTiger
Gayle runs everything the same way, unfortunately for Saints & Pelicans fans.
The Saints & Pels are too big to fail financially, but they’ll make up for it in the record column and on the scoreboard.
The Saints & Pels are too big to fail financially, but they’ll make up for it in the record column and on the scoreboard.
Posted on 4/24/24 at 7:53 am to WPBTiger
quote:
Gayle Benson
Im not supporting anything she is involved in untl she fires Dennis Allen and gets rid of Derek Carr.
Posted on 4/24/24 at 7:55 am to WPBTiger
Posted on 4/24/24 at 7:58 am to WPBTiger
quote:
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East, fulfilling a pledge to invest where the city needed it most.
It's almost like there's a reason there's not a ton of investment in the hood in most cities, and it isn't racism.
Posted on 4/24/24 at 8:07 am to WPBTiger
Part of this is due to craft beer passing its peak and corporate beer successfully neutering much of the industry.
While not at the same investment level others are soon to follow. NOLA Brewery has shrunk its footprint and is empty more nights than full. If Port Orleans cannot keep up with private events they are heading the same way.
All three share one thing in common. They built a nice space and had decent food and forgot about making good beer.
Urban South just closed its Houston taproom and is also lowering its once innovative brew standards.
As to Dixie specifically, it is not shocking how unsuccessful Gayle has been in business since Tom passed. Before she "accidentally" met Tom at his wife's funeral she was sued dozens of times and once arrested for fraud in connection with her interior design business.
While not at the same investment level others are soon to follow. NOLA Brewery has shrunk its footprint and is empty more nights than full. If Port Orleans cannot keep up with private events they are heading the same way.
All three share one thing in common. They built a nice space and had decent food and forgot about making good beer.
Urban South just closed its Houston taproom and is also lowering its once innovative brew standards.
As to Dixie specifically, it is not shocking how unsuccessful Gayle has been in business since Tom passed. Before she "accidentally" met Tom at his wife's funeral she was sued dozens of times and once arrested for fraud in connection with her interior design business.
This post was edited on 4/24/24 at 8:09 am
Posted on 4/24/24 at 8:11 am to WPBTiger
The only thing going for that beer was it’s name.
Posted on 4/24/24 at 8:48 am to WPBTiger
I'll Seppuku. Dixie was a good light beer. And you know it was good.
Posted on 4/24/24 at 8:57 am to WPBTiger
Saying “Go Woke, Go Broke” implies this company is about to do record profits as most do after this is said about them, but this company went broke without going woke. They just made a bunch of poor business decisions.
Posted on 4/24/24 at 9:16 am to WPBTiger
The anti-drinking movement is HUGE in certain parts of the country.
I'd guess that about 30% of my adult friend group (loosely using the term here to capture a larger group of people) has recently given up drinking for health reasons. This includes myself. Many of us are adamant that we look and feel better and will likely never be regular drinkers again. Granted, this is a group that includes my pickleball crowd and group class crowds at Lifetime Fitness, so we're skewed healthy versus the general population.
Still.... Not a good time for craft brewers, of which there are many.
I'd guess that about 30% of my adult friend group (loosely using the term here to capture a larger group of people) has recently given up drinking for health reasons. This includes myself. Many of us are adamant that we look and feel better and will likely never be regular drinkers again. Granted, this is a group that includes my pickleball crowd and group class crowds at Lifetime Fitness, so we're skewed healthy versus the general population.
Still.... Not a good time for craft brewers, of which there are many.
This post was edited on 4/24/24 at 9:18 am
Posted on 4/24/24 at 9:20 am to WPBTiger
Everything that bitch touches goes to shite. Tom picked a real fricking winner...
Posted on 4/24/24 at 10:28 am to WPBTiger
quote:
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility
quote:
Now, the contents of the failed operation are expected to fetch little more than $2 million.
Posted on 4/24/24 at 10:38 am to WPBTiger
quote:
the city's golden age of brewing
wut?
Posted on 4/24/24 at 10:43 am to WPBTiger
Many things happened here.
1) The NOLA east facility was buitt way bigger than originally needed, and was built in a terrible area that was also hard to get to. It also was finished at the absolute worst time... during COVID.
2) Made by the Water is a disaster of a company and was a horrible entity for Gayle to partner with.
3) DIxie Beer sucks. It has always sucked. But people of a certain generation drank it because it was local and because it meant something to them. They would rather drink pisswater Dixie instead of Pisswater Bud.
4) Going woke definetly caused them to lose the few Dixie fans they had. The 70 and 80 year old men who drank Dizie at the time are absolutely the kind of people who will change their spending patterns bscause of wokeness.
They could have survived any one or two of those things, but not all four of them.
1) The NOLA east facility was buitt way bigger than originally needed, and was built in a terrible area that was also hard to get to. It also was finished at the absolute worst time... during COVID.
2) Made by the Water is a disaster of a company and was a horrible entity for Gayle to partner with.
3) DIxie Beer sucks. It has always sucked. But people of a certain generation drank it because it was local and because it meant something to them. They would rather drink pisswater Dixie instead of Pisswater Bud.
4) Going woke definetly caused them to lose the few Dixie fans they had. The 70 and 80 year old men who drank Dizie at the time are absolutely the kind of people who will change their spending patterns bscause of wokeness.
They could have survived any one or two of those things, but not all four of them.
Posted on 4/24/24 at 11:35 am to WPBTiger
You hate to see it
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