re: Go Woke Go Broke, Dixie Beer Edition

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Ooooof. Talk about bad timing. That really sucks.

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Opened a very expensive tap room right before Covid. That put the operation deep in the hole from the get go. There wasn’t any possible way they could have sold enough crappy beer, Dixie or otherwise, to get above water.

Who knows if they could have made it making high quality beer. The fact is, they didn’t try the “quality approach,” and the initial deficit bled them dry.

It wasn’t “wokeness.”