re: Go Woke Go Broke, Dixie Beer Edition

The stupidest part is that the only and do the only reason you buy the Dixie brand is the name. So you’re paying for the name. Otherwise you start a new beer company. At least then you get a surge with the novelty of something new. By changing the you just paid for a brand in order to rebrand it? Now you have the blowback and vitriol of pissing off your base. You only stand to lose business because many folks only drank it because of the history.