re: 'The Fall Guy’ Kicks Off Summer Movie Season With Disappointing $28 Million Debut

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think the franchise movie model you described existed well before 2003. James Bond probably kicked it off and then starting in the late 60's franchise films were totally embraced and you have

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The model has existed for decades but it wasn’t until about 2012 that it became the only studio focus

Studios would take 1-2 big swings in a year, with a lot more low and mid tier budgets to protect themselves against the big swings. And if you hit a big swing that money went down hill to more of the mid level projects

The issues isn’t really that there’s 20 blockbusters movies a year, it’s that there’s only those movies and they hog the entire market of budget and theater run time, which leaves zero air for anything else to consistently thrive besides Horror (because it’s extremely cheap and easy to make profit on)

Fall Guy should not have a bigger production budget than Oppenheimer. Studios have lost all sense of business reality because all they care about is a good number to fudge to ensure a good quarter for the shareholders