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Why are PGA tour ratings trending back up?

Posted on 4/2/25 at 2:40 pm
Posted by lsupride87
Member since Dec 2007
103898 posts
Posted on 4/2/25 at 2:40 pm


It’s been a consistent trend upwards pretty much at every tournament. Nothing has changed from last year so what’s causing the upward trend? Is this just a normal ebb and flow that golf ratings have always done and we incorrectly attributed to the LIV split last year?

Or are fans attention spans on the split so short they already forgot and are back to watching again?
This post was edited on 4/2/25 at 2:41 pm
Posted by ell_13
Member since Apr 2013
86641 posts
Posted on 4/2/25 at 2:57 pm to
Don’t think it has anything to do with LIV but I’m sure you do.

Compelling stories and a desire for audiences to choose compelling sports. There’s not much to compete with right now either. NBA, college hoops, NHL, etc. Not much interesting going on in those sports.
Posted by lsupride87
Member since Dec 2007
103898 posts
Posted on 4/2/25 at 2:58 pm to
quote:

Don’t think it has anything to do with LIV but I’m sure you do.
Why was last year worse? If not for LIV and the reaction to it by fans, why was last year so much worse than this year?

Because what you say down here, is no different than last year. There is no change below. The same things existed last year

quote:

Compelling stories and a desire for audiences to choose compelling sports. There’s not much to compete with right now either. NBA, college hoops, NHL, etc. Not much interesting going on in those sports.


It’s comparing the same weeks ratings, so what you said above is meaningless

quote:

NBC Sports' presentation of the PGA TOUR has delivered six consecutive weekends of year-over-year viewership gains on NBC, Peacock, and NBC Sports Digital properties, highlighted by strong Sunday final round viewership and peak viewership numbers across the board, based on official data from Nielsen
This post was edited on 4/2/25 at 3:06 pm
Posted by nobigdeal69
baton rouge
Member since Nov 2009
2229 posts
Posted on 4/2/25 at 3:17 pm to
quote:

what’s causing the upward trend?



Dr. Chipinski?
Posted by CBandits82
Lurker since May 2008
Member since May 2012
56880 posts
Posted on 4/2/25 at 3:24 pm to
Golf in general is on another massive upswing.

Everyone is starting to play it.

Posted by ell_13
Member since Apr 2013
86641 posts
Posted on 4/2/25 at 3:28 pm to
Was 2024 worse than 2023 too? Or is this an overall trend. If ratings did in fact dip, did you blame LIV for that too?
Posted by lsupride87
Member since Dec 2007
103898 posts
Posted on 4/2/25 at 3:35 pm to
quote:

Was 2024 worse than 2023 too
Yes
quote:

If ratings did in fact dip, did you blame LIV for that too?
Ugh, yeh

The split absolutely hurt the ratings for the PGA tour two years in a row. What it looks like happened is LIv failed to pickup those viewers, and those viewers are back to the tour

My question is why? Why are the fans back to the tour? I think it’s because the visceral reaction was “why do I want to watch pro golf now that it’s not as competitive”. As time has gone by people have gotten over it so to speak.
This post was edited on 4/2/25 at 3:36 pm
Posted by Lolathon234
Rio
Member since Oct 2022
1351 posts
Posted on 4/2/25 at 9:25 pm to
They’ve been marketing the shite out of it. TGL league, LIV/PGA controversy, dedicated YouTube channels, return of PGA videos games, Happy Gilmore 2, etc. Same shite was done right before Tiger’s arrival in 1997.

Tin Cup, Happy Gilmore and PGA Tour 96(1st version for PlayStation) all came out in the same year, they were setting the stage for Tiger’s arrival/a boom for interest in the sport

Edit: Rose Zhang is likely the female Tiger
This post was edited on 4/2/25 at 11:00 pm
Posted by SoDakHawk
South Dakota
Member since Jun 2014
9552 posts
Posted on 4/2/25 at 9:38 pm to
Because when the split happened people felt the PGA Tour was weakened and watered down because of the loss of so many "stars". Since then, the PGAT has developed new stars and the level of competition is as good as ever. Scottie, Xander, etc. have filled the void and the fans have noticed and returned.
Posted by Swagga
504
Member since Dec 2009
17331 posts
Posted on 4/2/25 at 9:53 pm to
Yea I think your post summarizes the simplest explanation. LIV needs to show up in a big way in majors this year outside of Bryson.

It’s incredible how quickly a guy like cam smith has fallen off the radar, and he’s been replaced by min woo lee. PGA was very fortunate they had a bunch of young and marketable talent to fill the void.
Posted by Dawgsontop34
Member since Jun 2014
44715 posts
Posted on 4/2/25 at 10:15 pm to
I don’t know if this is actually a contributing factor or not, but I believe that LIV not getting any big signing from the PGA Tour this offseason helped tremendously.

I think TGL probably helped a little bit as well and then with certain tournaments you’ve had a lot of the players you would want to have in contention.
Posted by theone
LSU
Member since Nov 2005
1960 posts
Posted on 4/2/25 at 11:45 pm to
I think for the Houston Open. A combo of Scottie and Rory plus a lackluster NCAA tournament helped.
Posted by Corinthians420
Iowa
Member since Jun 2022
12726 posts
Posted on 4/3/25 at 5:34 am to
There were a lot of guys in contention
Posted by double d
Amarillo by morning
Member since Jun 2004
16852 posts
Posted on 4/3/25 at 5:51 am to
Most of the tourneys this year came down to the wire with several people in contention, makes for good viewing. While there are a bunch of "no names" in the hunt, these kids are good and future stars.
Posted by m57
Flyover Country
Member since May 2017
2329 posts
Posted on 4/3/25 at 12:32 pm to
Because LIV is a garbage product with no exposure. Its that simple.
This post was edited on 4/3/25 at 12:33 pm
Posted by Power-Dome
Member since Nov 2012
1176 posts
Posted on 4/3/25 at 2:28 pm to
What are the numbers for the other tournaments you say are up versus last year? I don't doubt they're up, but I'll bet that Houston open viewership for final round was up big time because of Min Woo alone. I like the guy and I tuned in to see him close it out, I was rooting for him at players but he blew it, wanted to see him get it done here. I think other people were in the same boat.
Posted by Lolathon234
Rio
Member since Oct 2022
1351 posts
Posted on 4/4/25 at 8:08 pm to
quote:

Because when the split happened people felt the PGA Tour was weakened and watered down because of the loss of so many "stars".


Any news is good news when it comes to relevancy and drawing attention
Posted by JimTiger72
Member since Jun 2023
11285 posts
Posted on 4/8/25 at 9:33 am to
Numbers were down 20% for Valero?
Posted by lsupride87
Member since Dec 2007
103898 posts
Posted on 4/8/25 at 9:42 am to
quote:

Numbers were down 20% for Valero?
Ok?

6/7 tournaments ratings are up from last year. Congrats on coming in after the thread was made where it was 6 straight weeks
Posted by JimTiger72
Member since Jun 2023
11285 posts
Posted on 4/8/25 at 9:47 am to
6 straight weeks when LIV wasn’t playing in US
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