VShred tell me what the gimmick is?

You already answered your own question.

I have no idea what VShred is, but the simple fact that you're wondering what the "gimmick" is as you mention these "ads" leads me to the conclusion that Vshred is a Gimmick, final answer. If you're getting pounded in the arse by ads on some social media app about something that feels gimmicky...it is.

Gimmick is you pay for information that can easily be found for free

This YouTuber does a good job breaking down how the VShred hustle works.

Probably laughing all the way to the bank

One of the reasons these people can stay so fit is this grift allows them to not have a traditional full time job and they can dedicate all of their time resources to staying fit imo

Definitely a plausible scenario

He could just be the face of the organization

This is a metabolism killer.

I like Jeff Nippard. He has information that's useful to a beginner like me. I haven't bought any of his products but his YouTube content is easy to digest for a novice IMO and seems pretty practical without getting into the trivial stuff.

Step one is always social media ads about unlocking some secret, or taking it to the next level, or how you can look like xyz with no cardio and still eat what you want. Step two is the supplement sales. It appears we’re somewhere around step 3 and that is bringing someone else who is credible into the ads. The old dude from Loveline and his wife are in the latest ads I’ve seen. He’s looking like a somewhat jacked dude in his 60s and since he’s a Doctor the idiot will eat it up. This is just a new version of snake oil.


Eat right, lift weights, get sweaty a few times a week, and see where it takes you. His comments about cardio and treadmills make me laugh. Shots of him eating donuts and pizza yet having a 6 pack. I don’t care how much you workout or what the rest of your diet is like, you don’t get shredded if you regularly have donuts.

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Seems to me he is “right” in terms of calling out some very popular myths

His general message seems to be tons of cardio and cutting carbs isn’t what makes you fit

True

All about caloric deficit. Now, his gimmic is “finding your body type for macros” is dumb. It isn’t difficult and you don’t need to spend money to eat in a caloric deficit. But a shite ton of people will pay because they want a different answer. But I guarantee his plan ylu can purchase puts people in a caloric deficit and most quit

Truth is people can’t handle what it takes to lose weight so they will spend tons of money in hopes of finding a different truth. . The actual science is one of the simplest things in the entire world

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I view it as a ton of moneymaking BS that accidentally might have some logic at some point. He debunks one myth to sell another myth.

Here's a link to his abdominal fat targeting workouts, which is a load of hooey.

BS

He sells fat burner and test boosting supps that do jack. The whole body type based diet is also 100% bunk.

You're right basic principles produce results. V Shred doesn't really debunk myths, he just sells his pet myths in place of others.

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I don’t even want to click the link and get more nonsense. I’ll just ask you knowledgeable folks.

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After 10-15 mins if clickbait with no end in sight- I've never made it to the point of finding out the conclusion either . fricking scam bs

Looks like he has Dr Drew from Mtv's loveline on his payroll now