What brand makes a good AC window unit?

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Looking at whirlpool but it is licensed to another company I know nothing about.

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XLS products is the company that makes window units and humidifiers for Whirlpool, I believe. US based company. I think the main knock against their window unit is noise. But the Whirlpools are highly rated, though I think LG usually has higher rated models.

I keep running across one made by a company called Midea. It has a strikingly different design where the window closes almost completely between the indoor and outdoor section. Looks intriguing but would be a leap of faith for me because I do not know anything about this company.

https://www.homedepot.com/p/Midea-12-000-BTU-U-Shaped-Inverter-Window-Air-Conditioner-WiFi-9X-Quieter

I have rental units with window ac and Whirlpools are the best I've found. They are more quiet, cool well and have lasted much longer than other brands.

I have a Toshiba unit for my shop, no issues with it.

I don’t know anything about the heating option, but for 400 square feet I’d go with Frigidaire and wouldn’t look back.