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The PGA is about to have a big content creator issue - suspended Wesley Bryan
Posted on 4/17/25 at 9:33 am
Posted on 4/17/25 at 9:33 am
Regardless of what they, you, or me think about it, YouTube content creators now have a lot of power in the golf world.
Wesley Bryan is a content creator but he also has a PGA card, he has even won a PGA event.
He played in the LIV duals match with other content creators and now the PGA is suspending him LINK.
At the same time, they are inviting Grant Horvat, who played in the same event and even broadcast it on his channel, to play in the Barracuda PGA tournament.
Whether or not the PGA is within their right to do this, and whether or not Wesley violated some rule, they look really bad and they are going to piss off all of the big content guys and possibly lose them to LIV. While this might sound dumb it’s a big deal, these content creators get millions of views, and LIV has embraced it way more with Bryson and Phil becoming content creators themselves.
When you look at where the major content channels are, they might lose them all.
Good Good - Bryson is their buddy, they still do PGA stuff but I wouldn’t say they are pro PGA especially with how much they play with Bryson. They sponsor several PGA players and make most of their money through apparel sales, so they may not fully go LIV, but they could get less pro PGA
Rick Shiels - signed with LIV, he’s now a LIV ambassador
Bryan Bros - before this I would’ve said they are the most pro PGA, but now???
Grant Horvat - he’d be the perfect PGA guy, and clearly they want him, however he’s best friends with the Bryan Bros and now he’s doing a ton of content with Phil Mickelson, I think they’re about to lose him.
Bob Does Sports - they aren’t serious enough for the PGA so I’m sure they’d take LIV money if it’s available
Add to this that Bryson is arguably the biggest golf content creator on YouTube, and obviously he’s pro LIV
With this suspension and the backlash to it, I could see all of these channels becoming pro LIV or even LIV backed channels, which is going to be a big hit to the PGA. These creators have a lot of sway on your “average” person who likes golf.
TLDR - the PGA is stupid for suspending Wesley Bryan and is risking losing all the major content creators to LIV
Wesley Bryan is a content creator but he also has a PGA card, he has even won a PGA event.
He played in the LIV duals match with other content creators and now the PGA is suspending him LINK.
At the same time, they are inviting Grant Horvat, who played in the same event and even broadcast it on his channel, to play in the Barracuda PGA tournament.
Whether or not the PGA is within their right to do this, and whether or not Wesley violated some rule, they look really bad and they are going to piss off all of the big content guys and possibly lose them to LIV. While this might sound dumb it’s a big deal, these content creators get millions of views, and LIV has embraced it way more with Bryson and Phil becoming content creators themselves.
When you look at where the major content channels are, they might lose them all.
Good Good - Bryson is their buddy, they still do PGA stuff but I wouldn’t say they are pro PGA especially with how much they play with Bryson. They sponsor several PGA players and make most of their money through apparel sales, so they may not fully go LIV, but they could get less pro PGA
Rick Shiels - signed with LIV, he’s now a LIV ambassador
Bryan Bros - before this I would’ve said they are the most pro PGA, but now???
Grant Horvat - he’d be the perfect PGA guy, and clearly they want him, however he’s best friends with the Bryan Bros and now he’s doing a ton of content with Phil Mickelson, I think they’re about to lose him.
Bob Does Sports - they aren’t serious enough for the PGA so I’m sure they’d take LIV money if it’s available
Add to this that Bryson is arguably the biggest golf content creator on YouTube, and obviously he’s pro LIV
With this suspension and the backlash to it, I could see all of these channels becoming pro LIV or even LIV backed channels, which is going to be a big hit to the PGA. These creators have a lot of sway on your “average” person who likes golf.
TLDR - the PGA is stupid for suspending Wesley Bryan and is risking losing all the major content creators to LIV
9
Posted on 4/17/25 at 9:35 am to Tiger1242
quote:
Wesley Bryan is a content creator but he also has a PGA card
Think he lost his card actually, but I do think it's stupid to suspend someone over playing in an event like this.
That being said, I'm guessing Wesley should have known he would be suspended for participating, but who knows.
This post was edited on 4/17/25 at 9:44 am
Posted on 4/17/25 at 9:39 am to Tiger1242
quote:
Whether or not the PGA is within their right to do this, and whether or not Wesley violated some rule, they look really bad and they are going to piss off all of the big content guys and possibly lose them to LIV.
This is true. They’re also going to piss off a bunch of 12-25 year olds that really don’t know shite about golf, but watch YouTube golf content.
I get why they suspended him, he went and played for money at a LIV golf event.
quote:
At the same time, they are inviting Grant Horvat, who played in the same event and even broadcast it on his channel, to play in the Barracuda PGA tournament.
This makes them look bad. Again, I understand the distinction between Grant and Wes, but that doesn’t change the optics.
And good on Wes, he seems to be holding no sour grapes and has made it pretty clear the last year or so he plays the Tour when he gets in, but doesn’t consider himself a “Tour player”
Posted on 4/17/25 at 9:44 am to Mingo Was His NameO
I’m pretty much agree 100% with Mingo 
It “looks bad”, but realistically what the hell should the tour do? Their only way to make money is the rights of showing guys play golf. They can’t allow golfers on their tour to actually help make money for their biggest competitor
There will be bad optics, a ton of bitching on Twitter, but my bet is the ratings this weekend and going forward are completely unaffected. I don’t think there is much crossover in the young YouTube crowd and actually watching pro golf on tv
I think that’s where LIVs miscalculation was. They thought they could get that demographic. That demo is never going to be a TV watching pro golf group.
It “looks bad”, but realistically what the hell should the tour do? Their only way to make money is the rights of showing guys play golf. They can’t allow golfers on their tour to actually help make money for their biggest competitor
There will be bad optics, a ton of bitching on Twitter, but my bet is the ratings this weekend and going forward are completely unaffected. I don’t think there is much crossover in the young YouTube crowd and actually watching pro golf on tv
I think that’s where LIVs miscalculation was. They thought they could get that demographic. That demo is never going to be a TV watching pro golf group.
Posted on 4/17/25 at 9:45 am to GeauxPanthers2
quote:
That being said, I'm guessing Wesley should have known he would be suspended for participating
He knew, it was talked about before he played. Financially it makes sense for him to choose YouTube content over PGA status.
It’s not about whether they are in their right to suspend him and to invite Grant who played in the same event but has no PGA status. Of course they are able to do it, it just makes them look really bad.
It’s hard to look at the PGA as the “good guys” vs LIV when they do things like this.
Posted on 4/17/25 at 9:50 am to Tiger1242
quote:
It’s hard to look at the PGA as the “good guys” vs LIV when they do things like this.
The PGA (and Jay) have never been the good guys. Phil has been vindicated at every turn.
Posted on 4/17/25 at 9:51 am to Tiger1242
Posted on 4/17/25 at 9:51 am to Tiger1242
Let’s assume they did not suspend Bryan
If LIV had any brains in 1 month they would have a “Creator Scramble” that included Xander, Spieth, JT etc etc and show it on YouTube
It would essentially be a way for LIV to include all Tour players. There is zero logical way for them not to suspend Bryan
If LIV had any brains in 1 month they would have a “Creator Scramble” that included Xander, Spieth, JT etc etc and show it on YouTube
It would essentially be a way for LIV to include all Tour players. There is zero logical way for them not to suspend Bryan
This post was edited on 4/17/25 at 9:52 am
Posted on 4/17/25 at 9:52 am to lsupride87
quote:
Let’s assume they did not suspend Bryan
If LIV had any brains in 1 month they would have a “Creator Scramble” that included Xander, Spieth, JT etc etc and show it on YouTube
It would essentially be a way for LIV to include all your players
If you can’t figure out the difference between those guys and Wesley Bryan you are as dumb as the PGA tour
Posted on 4/17/25 at 9:53 am to Tiger1242
quote:So you want the tour to pick and choose how they penalize members/former members etc?
you can’t figure out the difference between those guys and Wesley Bryan you are as dumb as the PGA tour
Posted on 4/17/25 at 9:53 am to Tiger1242
Jay Monahan continues to prove he’s the worst thing to ever happen to the PGA Tour.
Posted on 4/17/25 at 9:55 am to lsupride87
quote:
So you want the tour to pick and choose how they penalize members/former members etc?
You completely made up a scenario in your head and are now arguing a straw man.
Posted on 4/17/25 at 9:56 am to Tiger1242
quote:How is that “made up”?
You completely made up a scenario in your head and are now arguing a straw man.
If the PGA tour allows Bryan to play in a LIV affiliated YouTube event, how could they then penalize others going forward?
Bryan had actual status on tour as a past champion. He was a “member”
This post was edited on 4/17/25 at 9:59 am
Posted on 4/17/25 at 10:03 am to lsupride87
quote:
So you want the tour to pick and choose how they penalize members/former members etc?
Wes isn’t allowed to play because he can’t get in. That’s his fault through his play, but it’s a tough look to say “you aren’t welcome to play here, but you can’t go play there either, even though we want you to be an independent contractor”
Spieth, Xander, etc are in pretty much every field. It’s a lot easier to say “you can’t choose go play there because you are eligible to play in our event”
That makes a lot more practical sense
This post was edited on 4/17/25 at 10:05 am
Posted on 4/17/25 at 10:05 am to Mingo Was His NameO
I get the optics. But I would imagine this is not a unilateral “Jay is a big bully decision”. They have a board full of players. The easiest way to run things is the same rules for all members. You start playing the “well sure he can do it” game and that makes things alot more difficult to govern
The option was “you can continue to try and play here, or you can choose to go play there”
quote:And that wasn’t the option
you aren’t welcome to play here, but you can’t go play there either,
The option was “you can continue to try and play here, or you can choose to go play there”
This post was edited on 4/17/25 at 10:07 am
Posted on 4/17/25 at 10:06 am to Mingo Was His NameO
quote:
Wes isn’t allowed to play because he can’t get in. That’s his fault through his play, but it’s a tough look to say “you aren’t welcome to play here, but you can’t go play there either, even though we want you to be an independent contractor”
I don't see what the big deal is then. Both parties did what they had to do for their best interests.
PGA had to suspend Wes because they can't pick and choose how they enforce their rules
Wes had to do the event because it was too financially lucrative to pass up.
Posted on 4/17/25 at 10:07 am to DestrehanTiger
quote:It isn’t a big deal. The entire thing makes completely logical sense from all sides
I don't see what the big deal is then. Both parties did what they had to do for their best interests. PGA had to suspend Wes because they can't pick and choose how they enforce their rules Wes had to do the event because it was too financially lucrative to pass up.
But today everything has to be a big deal with social media
Posted on 4/17/25 at 10:07 am to DestrehanTiger
quote:
I don't see what the big deal is then. Both parties did what they had to do for their best interests.
PGA had to suspend Wes because they can't pick and choose how they enforce their rules
Wes had to do the event because it was too financially lucrative to pass up.
Bullseye.
Posted on 4/17/25 at 10:08 am to lsupride87
quote:
The option was “you can continue to try and play here, or you can choose to go play there”
He’s a conditional member, he can’t get into hardly any event
Posted on 4/17/25 at 10:16 am to SoFla Tideroller
quote:
The PGA (and Jay) have never been the good guys. Phil has been vindicated at every turn.
Are the guys who chop people’s heads off the good guys?
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