re: 'Sinners' Discussion Thread | Directed by Ryan Coogler. Box office looks strong

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Look at these exits: Solid ‘A’ CinemaScore, 5 stars PostTrak, 92% positive and a massive 84% definite recommend. Men and women over 25 respectively gave the 2-hour and 17-minute running film 93% positive. High scores among diverse groups with Black moviegoers turning out at a huge 49% giving the pic 95%, Caucasians at 27% grading it 91%, Hispanic and Latino at 14% (90%) and Asian at 6% an 86% grade. The under 18 crowd who made it into Sinners gave the movie an A+.

Imax, PLF and select 70MM are pulling in 47% of the weekend gross for Sinners with strong plays in the East, South and West. Currently, AMC Lincoln Square in NYC is the top grossing multiplex with $114K.

$90M-plus before P&A, it can be argued that’s a lot for a period horror movie. Some studios wouldn’t make this movie at this level. There was a rival offer to make Sinners at $90M. Know this is what it takes to be in business with auteurs who have delivered recent blockbusters on their resume. And with the departure of Christopher Nolan to Universal and Clint Eastwood approaching retirement, the studio of Stanley Kubrick, George Lucas (they released THX 1138) and Elia Kazan was in need of restocking. At $90M+ production for an auteur filmmaker who has a track record at the box office isn’t unheard of. Nolan’s Dunkirk cost $100M, and Interstellar was $165M. I’m told that Sinners’ breakeven lies around $170M global box office, and that’s because of the lucrative downstream from PVOD, Max, followed by subsequent windows on Prime and Netflix. Coogler did receive a rare first dollar gross (which means he begins to make a small percentage back immediately out of the film rental). Directors like Nolan and Tarantino receive first dollar gross (typically the profit payout for filmmakers and talent lies around breakeven). Others studios were offering first dollar gross for the project. I understand Coogler pushed his definition back to pay for any budget overages. The movie was shot with Louisiana tax credits.

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Boosted by stellar reviews and Coogler and Jordan’s popularity, “Sinners” collected a solid $45.6 million from 3,308 North American theaters. Those ticket sales mark the biggest debut for an original film since Jordan Peele’s “Us” opened to $71 million in 2019. But Warner Bros. spent a staggering $90 million to produce “Sinners” (before factoring in global marketing expenses), so profitability remains a question mark.

At the international box office, “Sinners” added another $15.4 million for a global tally of $61 million.

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International numbers are rough

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We gotta support original stuff like this especially the ones being shot on film.

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