Volvo hired Chris Nolan's Cinematographer to do an ad. Its almost 4 minutes long.

Its really an incredibly well done commercial

Emotion is a strong selling force.

Sure beats the frick out of the new Jaguar ad

Even Christopher Nolan’s cinematographer’s commercials has elements of time in it.

What's the name of the daughter? Is there a significance to why the name was chosen? (My audio is bad and can't make it out)

By everyone's response here, it's obviously an effective commercial.

But I found it a bit confusing. I could tell from the begining that they were going to tout the traditional Volvo safety angle.

1. But they aren't advertising "we have brakes!" They are showing the "collision avoidance automatic brake assist" feature, but it's not obvious. They should have shown a flash of the dashboard warning light or something to show that it's an active safety feature being activated.

2. They are visually advertising that it's safer for you when other people own Volvos, although the collision avoidance feature makes it safer for you occupying a Volvo if it avoids crashing into another car or hard object. I think the messaging is slightly off.

I'm obviously wrong since everyone is responding appropriately emotionally to the commercial.

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I'm obviously wrong since everyone is responding appropriately emotionally to the commercial.

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Volvos have been the safety car for a very long time. this was pulling on what if you can still drive your car but remove the element of human error for the safety of others.

effective.

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electric cars have no need for air to pass through the engine. Grills are only there to cool the engine off, so electric removes the need to have one.

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But they look stupid without a front grill. At least put the grill grates/louvers there, even if they are non functional and blocked off. Like the Tesla Model S. It has the black "T" in the front that looks enough like a grill to make the car look normal. Do that, and then they won't look stupid. The Cyber Truck, however, that's a whole 'nother level of ugliness and stupidity.

But yes, we digress.

Volvo makes a dang good car. Love mine. It's the recharge, so both gas and electric if I choose. Couple little quirks, but overall it's a great car.

Better story told in that 4 minutes than some 200+ million dollar movies or shows.