Word out of Disney World, customers are too white and want to get rid of Frontierland

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Now, it appears they are ready to change all of Frontierland, just as Brayden is reporting. But the reason is altogether unpleasant.

According to my sources, Frontierland is being changed because The Walt Disney Company has identified Frontierland and its American Southwest “cowboy and redneck” motif as problematic and non-diverse. So instead, they wish to change Frontierland into an amalgamation of New Orleans, Generic Desert, and South America. Whereas I had previously been greatly confused by Disney wanting to expand past Big Thunder Mountain Railroad given the enormous infrastructure burdens that would create, now that I know it’s likely part of a DEI initiative, it all makes sense. And if you think either the Country Bears or Tom Sawyer Island will make it out unscathed… think again.

The primary motivation for retheming Frontierland is the cultural sensitivity stuff, as was the case with Splash.

Another component of this is making a de-Americanized desert-themed land, which Disney thinks is necessary to give more representation to their Hispanic audience, by making the desert land revolve around Mexican and South American properties.

Another leaked bit of information sent my way is that this is part of a new initiative growing out of Disney Parks and The Walt Disney Company in which they have determined that their guests as currently constituted are simply “too white.” I cannot corroborate this, but I trust the source enough to run it. According to the source, Disney World guests are seen as being proportionately too white, and Disney has decided that the parks are catering to that type of an audience instead of reaching out to other demographics. Rather than a cost issue, Disney may have assessed that the way to resolve this issue is to follow the audits of the Story Matters Group and “diversify” the Disney World parks.




It’s amazing how Disney wants to get rid of their base. With Universal Studios making a new theme park opening in 2025 that will have Super Mario World, Disney has no plans to open another park to combat Universal.

If they get rid of Big Thunder Mountain Railroad