- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
Cracker Barrel Went Woke and Now It’s Going Broke
Posted on 5/20/24 at 9:11 pm
Posted on 5/20/24 at 9:11 pm
Cracker Barrel Went Woke and Now It’s Going Broke:
“In June of 2023 Cracker Barrel went woke, deciding that it could bring in new customers and investors by sexualizing the front porch with rainbow-striped rocking chairs. As it turned out, that was not a good marketing strategy, and it had the effect of repulsing existing customers who don’t want country cooking to be sexualized, be it gay, straight, or otherwise.
The fallout was immediate, with consumers announcing boycotts and the stock price taking an initial hit. Despite a lack of headlines or buzz since then, the boycott has continued and has been devastating to Cracker Barrel. The restaurant chain permanently ran off a great many loyal customers, and the persistently “unexpected” decline in traffic is taking a serious financial toll on the company.
It was just announced this week that Cracker barrel is slashing its dividend by 81%. Cracker Barrel stock has fallen from $102 per share at the start of “Pride Month” 2023 to $49 per share now, a 52% decline.”
“In June of 2023 Cracker Barrel went woke, deciding that it could bring in new customers and investors by sexualizing the front porch with rainbow-striped rocking chairs. As it turned out, that was not a good marketing strategy, and it had the effect of repulsing existing customers who don’t want country cooking to be sexualized, be it gay, straight, or otherwise.
The fallout was immediate, with consumers announcing boycotts and the stock price taking an initial hit. Despite a lack of headlines or buzz since then, the boycott has continued and has been devastating to Cracker Barrel. The restaurant chain permanently ran off a great many loyal customers, and the persistently “unexpected” decline in traffic is taking a serious financial toll on the company.
It was just announced this week that Cracker barrel is slashing its dividend by 81%. Cracker Barrel stock has fallen from $102 per share at the start of “Pride Month” 2023 to $49 per share now, a 52% decline.”
This post was edited on 5/20/24 at 9:24 pm
45
Posted on 5/20/24 at 9:13 pm to cadillacattack
Dumbasses
Posted on 5/20/24 at 9:14 pm to cadillacattack
But "Go woke, go broke" is a myth, just like "Trickle down economics"--just ask our resident purple-haired freaks like 4Chubbies
Posted on 5/20/24 at 9:19 pm to cadillacattack
Occasionally ate at CB but haven't since this.
Posted on 5/20/24 at 9:22 pm to cadillacattack
Some of us have been boycotting restaurants like Cracker Barrel with their seed oil laden and ultra processed food for many years now. I don't like their LGBT rocking chair stunt but it's less egregious than the poisoning of their patrons. There's a reason the average Cracker Barrel customer is severely obese and a few feet short of the grave.
Posted on 5/20/24 at 9:25 pm to cadillacattack
I’ve literally only seen one type of person enter Cracker Barrel
And it’s not the type who would like that
And it’s not the type who would like that
Posted on 5/20/24 at 9:26 pm to jrobic4
quote:I mean, do we need to list all the companies that are basically at all time highs after going woke? (Not to mention the NFL).
But "Go woke, go broke" is a myth, just like "Trickle down economics"--just ask our resident purple-haired freaks like 4Chubbies
Cracker Barrel sucks, but this is still a little cherry-picked. e.g. both McDonalds and Starbucks are down in the past year (Starbucks more than 20%). And it's not like Cracker Barrel was beating the world headed into June 2023. The stock price on the eve of the gay chair roll out was already 35% lower than it was in 2019.
Posted on 5/20/24 at 9:27 pm to cadillacattack
Good Lawd.
Cracker Barrel appeals to the geriatric crowd after church on Sunday and retirees in their motor homes.
Rainbow rocking chairs?
LULZ
Cracker Barrel appeals to the geriatric crowd after church on Sunday and retirees in their motor homes.
Rainbow rocking chairs?
LULZ
Posted on 5/20/24 at 9:28 pm to cadillacattack
Stupid move. Know your customer base, dumbasses.
Posted on 5/20/24 at 9:28 pm to Dex Morgan
quote:X1000
Some of us have been boycotting restaurants like Cracker Barrel with their seed oil laden and ultra processed food for many years now. I don't like their LGBT rocking chair stunt but it's less egregious than the poisoning of their patrons. There's a reason the average Cracker Barrel customer is severely obese and a few feet short of the grave.
Posted on 5/20/24 at 9:28 pm to cadillacattack
I was unaware of this but haven't been to one in years even though there is one in my city..that being said...talk about not knowing your customer base. I'd imagine they certainly trend toward the more elderly who aren't about that shite
Posted on 5/20/24 at 9:30 pm to cadillacattack
With that crap food, there was no more room for error either.
Posted on 5/20/24 at 9:31 pm to cadillacattack
The food quality has also gone down since around covid. We used to hit their breakfast once very couple of months. Not anymore. I never noticed they went woke though.
Posted on 5/20/24 at 9:35 pm to cadillacattack
This is like NASCAR trying to go woke. You have to know your customer base
Posted on 5/20/24 at 9:38 pm to cadillacattack
quote:it wasn't a marketing strategy. can't you people see they were blackmailed?
As it turned out, that was not a good marketing strategy
Posted on 5/20/24 at 9:38 pm to tigerpimpbot
quote:
The food quality has also gone down since around covid.
Their food quality had been going downhill LONG before the covid BS.
They started the downhill slide 15+ years ago. I don't think I have eaten there since 2009-10 timeframe. Wife went a couple of times after that because a family member "really wanted Cracker Barrel" so she relented. She had the same opinion, and this is from two people who would make a trip to CB just to eat a meal now and then, and make a point of trying to have breakfast there if we were travelling and one was close by back in the 80's-2000's.
Posted on 5/20/24 at 9:39 pm to cadillacattack
Woke or not, all chain restaurants are in dire straights
Posted on 5/20/24 at 9:42 pm to cadillacattack
Posted on 5/20/24 at 9:43 pm to cadillacattack
CB CEO is a woman. She spoke at a convention I was at once, and this doesn’t surprise me a bit.
Posted on 5/20/24 at 9:44 pm to Big Scrub TX
quote:
Cracker Barrel sucks, but this is still a little cherry-picked. e.g. both McDonalds and Starbucks are down in the past year (Starbucks more than 20%). And it's not like Cracker Barrel was beating the world headed into June 2023. The stock price on the eve of the gay chair roll out was already 35% lower than it was in 2019.
CBRL's problem is not revenue, it is basically at an all-time high, and comparable restaurant earnings were up in the 2Q. The issue with earnings. Their earnings have been taking a bath since mid-21. Any boycotts have had a minimal impact on revenue.
Page 1 of 6
Popular
Back to top
Follow TigerDroppings for LSU Football News