Longhorn Network Is Changing Ahead Of Texas' Move To SEC

Per Sports Business Journal, Texas' Longhorn Network is rebranding to a free streaming platform that will officially launch on July 1. The service will reportedly include loads of original UT content, live coaches shows, historic footage, radio play-by-play and more...

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"About 40% of people get their content through streaming," Texas athletic director Chris Del Conte said. "Having that available and having shoulder programming around all of our games, the ability to show coaches shows, replays, everything that's within the new, exciting move to the SEC, putting that on a streaming platform was just something we really felt passionate about."

"Longhorn Network certainly stands on its own in terms of its brand equity and its history," Gahagan explained. "But the framework of what we're building there — a constant flow of unique content to fans, that often includes student athletes and is branded with the participation of brand partners — that's the multimedia rights model of the future."

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(The Spun)