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re: Former Starbucks CEO says company needs to refocus on coffee as sales struggle

Posted on 5/17/24 at 8:38 am to
Posted by lynxcat
Member since Jan 2008
24207 posts
Posted on 5/17/24 at 8:38 am to
quote:

It’s undrinkable. It tastes like burnt toast.

The thing that I will give Starbucks credit for is that they forced other coffee sellers and even gas stations to up their coffee game. I have multiple local coffee shops around me that are outstanding.

The coffee at a Buccees or a flying J is significantly better than Starbucks.


Lineup of similar roast coffees and I would bet 8 out of 10 consumers couldn't tell the difference between the coffees you listed. And, which ones they like / dislike would vary significantly based on personal preference.

It's just fashionable to 'hate on' SBUX coffee.
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