Tattoo USA: One-Third Of Americans Have Ink As Industry Projected To Hit $4 Billion

quote:

---

Almost one-third of American adults are permanently inked, a new Pew Research Center poll said Tuesday, pointing to increasing popularity of tattoos among people of all genders, races and political ideologies, which is expected to push the industry to a whopping $3.9 billion by 2030.

---

quote:

---

Women are more likely to have tattoos than men, the data shows—27% of men have tattoos compared to 38% of women who admitted to getting inked, including 56% of women between the ages of 18 and 29.

Tattoos are most popular among Black people—39% of Black Americans have a tattoo—and least popular among those of Asian descent; 14% of Asian Americans have tattoos, compared to 35% of Hispanic people and 32% of white people.

Pew didn't find any major differences in the rate of tattoos among people of differing political leaning or geographic location, but did find that tattoos are most common among those aged 30 to 49—46% of people in that age group have gotten at least one tattoo.

The increasing popularity of tattoos has led to a boom in two industries—those who give them and those who remove them: The global tattoo market was valued at $1.89 billion in 2022 and is expected to grow from $2 billion this year to $3.92 billion by 2030, according to Fortune Business Insights.

---