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Proof you don't have to sell boring beer to pay the bills
Posted on 9/9/15 at 12:02 pm
Posted on 9/9/15 at 12:02 pm
I've read on here a lot that breweries need to have beers like blondes or ambers or something like Canebrake to pay the bills so they can afford to make the "good" stuff. To this notion I call bullshite:
Founder's is funding a $40M expansion thanks to All Day IPA
Dear new breweries coming to Louisiana,
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
Founder's is funding a $40M expansion thanks to All Day IPA
Dear new breweries coming to Louisiana,
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
11
Posted on 9/9/15 at 12:28 pm to LoneStarTiger
I loathe IPA's.
Posted on 9/9/15 at 12:28 pm to LoneStarTiger
quote:
I've read on here a lot that breweries need to have beers like blondes or ambers or something like Canebrake to pay the bills so they can afford to make the "good" stuff. To this notion I call bullshite
quote:
Dear new breweries coming to Louisiana,
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
I have talked to enough people intimately familiar with the economics of craft beer sales in LA to know that the top sellers are almost always, across the board the "boring" beers. Maybe in 10 years the palates will shift to hoppier offerings, but in LA we still have lots and lots of new craft beer drinkers.
Take Great Raft for example - they make a great APA but their sales (last time I checked anyway - correct me if I'm wrong) still reflected the market preference for their Pale Lager - the more "boring" beer.
Posted on 9/9/15 at 12:29 pm to LoneStarTiger
I also read here that session IPAs suck
Posted on 9/9/15 at 12:34 pm to LoneStarTiger
I put all day ipa on the same class as blondes and ambers. Boring.
Posted on 9/9/15 at 12:35 pm to LoneStarTiger
quote:
Make a kick arse single IPA
I'll add that doing this isn't the easiest thing in the world. I know hop availability is a huge issue in the craft beer industry. Throw in the fact that not all session IPAs are created equal, and the task of developing a hoppy beer that normal beer drinkers buy in large quantities becomes very difficult or almost impossible.
Making lower IBU beers is safer for the average consumer and you don't have to worry as much about your hops, etc...
Posted on 9/9/15 at 1:41 pm to LoneStarTiger
quote:Such a terrible idea. You limit your customers that way, and no one used to American lagers is going to make that jump in one step.
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
Posted on 9/9/15 at 2:10 pm to LoneStarTiger
quote:
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
This. Or, just make really good standard styles. Make a great IPA, Stout, Saison, etc...
Leave the kingcake crawfish boil thistle wheat to the homebrews. Also, forget the blonde , cream, wheat, bland beers.
Posted on 9/9/15 at 2:12 pm to LoneStarTiger
quote:
Proof you don't have to sell boring beer to pay the bills
I've never bought into this argument. Since the start of the craft beer revolution, has there ever been a case of a poorly located brewery that makes awesome craft beer having to closer their doors?
Look at Toppling Goliath. Located in the middle of Iowa, at least several hours away from any major metropolitan area, and the demand for some of their beers has gotten so crazy that they've had to resort to lottery systems, secret releases, etc. for some of their stouts. Single bottles of their beers are selling for $500+ on the secondary market. And their hoppy stuff flies off the shelves garners a significant frenzy on its own.
This is not typical, but just goes to show that the sky is the limit, regardless of location. I'd argue that if you at least make exceptional beer, the beer nerds will find it.
Posted on 9/9/15 at 2:31 pm to LoneStarTiger
This better mean that we get more KBS
Posted on 9/9/15 at 4:06 pm to LoneStarTiger
Any idea of what kind of margins they do in a company like that? ROI?
I'm assuming the financial backers end goal would be to get bought out by one of the big companies?
I'm assuming the financial backers end goal would be to get bought out by one of the big companies?
Posted on 9/9/15 at 6:33 pm to LoneStarTiger
quote:
Make a kick arse single IPA and you won't be able to keep up with demand and will be printing money.
I find this humorous as a successful ATL area brewer who has been at it quite awhile was asked about the current prospects of starting a new operation by a newb desiring to break into the industry locally and his response was "if his or her best idea is an IPA they should save their money." I tend to agree with his assessment. I don't even know how one that started roughly 5 years ago that is in close proximity to me even gained traction as their IPAs and pale ale are mediocre at best, definitely session beer for someone but not me.
Founders makes some great beers, but AD IPA wouldn't be what I buy from them.
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