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Lumber Liquidators Changes Name in Rebranding Effort

Posted on 7/23/20 at 8:30 am
Posted by Boss13
Mobile
Member since Oct 2016
1605 posts
Posted on 7/23/20 at 8:30 am
Lumber Liquidators, who ran the controversial Super Bowl Ad "The Journey Begins" is changing its name to "LL Flooring."

They admit the act is a necessary rebranding but they say it's because of , wait for it...

An article in 2015 where they were accused of having too much formaldehyde in their products lol.

I'm sure it has nothing to do with their controversial super bowl ad where they encouraged illegal immigration.

Patriots, we are doing work and our dollars are talking for us. Do not let this get overlooked and keep up the boycotts of everyone who calls you racist and encourages this lawless behavior going on in our great country.

Link to Rebranding Article

Link to Super Bowl Ad
Posted by Eli Goldfinger
Member since Sep 2016
32785 posts
Posted on 7/23/20 at 8:41 am to
NooseCar is being squeezed now.
Posted by idlewatcher
Planet Arium
Member since Jan 2012
86305 posts
Posted on 7/23/20 at 8:41 am to
Good time to hold a long position for LL and short the sh*t out of it in a year
Posted by Boss13
Mobile
Member since Oct 2016
1605 posts
Posted on 7/23/20 at 8:44 am to
I really think it's working. I think I read on here that Nike was feeling the squeeze in their latest earnings.
Posted by AUtigR24
Happy Hour
Member since Apr 2011
19868 posts
Posted on 7/23/20 at 8:57 am to
quote:

I think I read on here that Nike was feeling the squeeze in their latest earnings.


Squeeze is putting it lightly. They lost nearly 800 million last quarter
Posted by TDsngumbo
Member since Oct 2011
45410 posts
Posted on 7/23/20 at 9:00 am to
That’s 84 Lumber. Are they and Lumber Liquidators the same? If so, I was today years old when I learned that.
Posted by VoxDawg
Glory, Glory
Member since Sep 2012
70059 posts
Posted on 7/23/20 at 9:02 am to
quote:

That’s 84 Lumber. Are they and Lumber Liquidators the same? If so, I was today years old when I learned that.


Same here, if they're the same filling under a cut pie crust.
Posted by More&Les
Member since Nov 2012
14684 posts
Posted on 7/23/20 at 9:04 am to
quote:


That’s 84 Lumber. Are they and Lumber Liquidators the same? If so, I was today years old when I learned that.



They are not
Posted by RolltidePA
North Carolina
Member since Dec 2010
4242 posts
Posted on 7/23/20 at 9:30 am to
84 Lumber is a building material company based in... wait for it... Eighty Four, Pennsylvania, just outside of Pittsburgh.

Lumber Liquidators deals mostly in inexpensive floor coverings and is based in Richmond, VA.

They are not associated in any way, other than selling products made of wood.
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