2 things that inflation hasn't touched since before the new millennium

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AriZona Iced Tea Has Been 99 Cents in the U.S. for 30 Years

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And despite rising costs, the billion-dollar beverage company has no current plans to raise prices on its 23-oz cans, chairman and founder Don Vultaggio tells CNBC Make It. “For as long as we can, we’re going to hold our price,” he says.

One way the family-owned company is able to maintain its low price point is by not trying to duplicate how other larger beverage companies operate.

“I tell people every day I go to a gunfight with Coke and Pepsi. I have a water gun and they have machine guns. And the way I succeed is by doing things differently,” Vultaggio says.

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The combo has cost $1.50 since it first arrived in food courts in 1985, even though the Bureau of Labor Statistics’ inflation calculator says it’s worth more than $4 today.

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Jim Sinegal, Costco’s co-founder, once told the company’s former CEO Craig Jelinek, “If you raise the effing hot dog, I will kill you. Figure it out.”

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Costco has vowed to keep the price of its quarter-pound all-beef hot dog and 20-ounce soda combo at $1.50 for "a little longer, forever," CFO Richard Galanti said in a statement.

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